Meet the Founder

Faith Annae is the founder of She is So Bougie, a platform dedicated to empowering women to embrace their confidence, elevate their standards, and demand the best out of life. She first gained recognition on Tumblr, where her unapologetic approach to self-improvement and self-worth resonated with thousands, amassing a following of over 40,000. Her bold advice encouraged women to prioritize themselves, cultivate high standards, and create a life that aligns with their worth—ultimately leading to the birth of She is So Bougie.

Faith graduated from LIM College with a Bachelor’s degree in Fashion Merchandising. Her passion for fashion led her to New York City, where she spent her college years immersed in the industry, gaining hands-on experience through internships and jobs while pursuing her studies. Currently working in the marketing field for professional services, she combines her expertise in branding and strategy with her love for empowering women to build a community that inspires and uplifts.

 My story

Living in My Bougie Truth

Growing up, I was often labeled as 'bougie.' Whether it was due to my ultra-feminine nature or my materialistic preferences, the bougie label stuck with me. As I grew older, I began to associate being bougie with something negative. However, as I embarked on my journey to confidence, I came to understand that having high standards is a positive attribute. Despite society's attempts to look down on women who are overly demanding or high maintenance, my platform is designed to celebrate and embrace these qualities. She is So Bougie is my dedicated platform aimed at empowering women worldwide, encouraging them to embrace their authenticity and unapologetically pursue their passions and standards.